In addition to being plain cool, I think the map highlights some of the benefits of automatically updated content. Think about it: Readers have a new way to find out what’s going on that’s constantly updated with fresh events. Meanwhile, the folks at Gothamist don’t have to do anything. They just sit back and watch people use the page.
One other thing: The icons for this package were designed by Coryanne Sharer. I think they make the map. Way to go, Cory.