Ned Lamont & Tolerance for Crappy Content

Earlier this week Scott Karp offered the following excellent “observations and lessons”:

- Companies used to be able to get away with making crappy products and offering crappy services because they were able to mass market people into submission and because consumers didn’t have a way to make their unhappiness widely known.

- Thanks to the proliferation of content (both “professional” and “consumer-generated”) and content channels, mass media and thus mass marketing are now dead, so there is no longer an effective way to sell crappy products and services.

- Through blogs, video sharing, and other platforms for cheap content creation and distribution, individual consumers now have a powerful way to spread the word on crappy products and services on a large scale.

The Connecticut Senate race is turing into a great case in point.

I don’t have a strong opinion about Joe Lieberman and I know nothing about Ned Lamont (except what I know from YouTube). But it seems lots of folks in Connecticut are finding Lieberman’s content kinda crappy:

Percent of Likely Voters Supporting Candidates in the Democratic Senatorial Primary:
Lieberman: 47
Lamont: 51
(7/20 Quinnipiac University Poll, via NYTimes.com)

Total Funds Raised:
Lieberman: $7,128,977
Lamont: $776,880
(Opensecrets.org)