Last fall Fred Wilson explained why he blogs about his
family, politics and music in addition to just technology and vc issues. As he
put it in “The Soul of a Blog”:
… most people like getting a sense of who I am. They
can quickly scan past the posts they don't want to read. But having those posts
there gives them a sense of the other parts of me.
… A diversity of post topics is the soul of a blog. All head
and no soul makes for a boring read.
I remember this post because I disagreed with it. I was
interested in Fred’s thoughts on web applications and venture capital, not the
music he and his family were listing to. I was a trade-press blog reader – I
read blogs like Paid Content and Programmable Web that focus on specific niches
I cared about.
My habits have changed over the past six months. I still
love reading those industry-specific blogs, but now I find myself reading lots
of less focused blogs -- Fred’s, Jeff Jarvis’, Brad Feld’s, Dan Gillmor’s and
Seth Godin's are some of my favorites.
I read these blogs because they’re written by smart people. I
learn things by getting to know them and how they understand the world.
There’s been a similar evolution in the way I view this
blog. When I started, I intended to write about ways web applications were
being mashed into news reports. As the blog has evolved, I’ve found myself
writing about a broader range of topics.
More importantly, I’ve found that the blog’s key function is
not as an information source, but as a view of who I am and what Faneuil Media
is up to.
The daily substance of a blog is conversation on issues. The
aggregate body of work, however, is a statement of identity.
This struck me the first time we did a project for NYTimes.com.
As we got ready to launch, mashalist.com saw a flurry of traffic from New York
Times domains. I assumed the visitors were curious editors at the Times
checking us out.
This was great for us. We’re more likely to get business if
people understand who we are and what we care about.
The soul of a blog, it
turns out, is important.
