Serendipity & the Times Redesign

Amy Gahran argues that The Times’ redesign is too disorganized.

That doesn’t concern me. I’m not looking for organized information when I go to the Times’ home page. There’s the nav bar, search and my feed reader for that.

I go the Times homepage because I want a random, interesting read – something serendipitous. On the new homepage there’s twice as much of that.

Journalists often lament the loss of serendipity in news reports as they move online. In this otherwise excellent lecture, Guardian Editor Alan Rusbridger accepts it as a foregone conclusion.

The new Times homepage is fire hose of serendipity.  Hopefully it will put an end to those laments.